Using AI on Purpose: Solving Problems That Actually Matter

AI can generate code, automate tasks, and speed up workflows, but it doesn’t know what matters. That’s your job.

AI

GenAI

This talk explores how to stay intentional in a world of smart tools: choosing problems worth solving, shaping agent behavior with care, and staying accountable for the outcomes. We’ll look at real-world examples, technical and non-technical, where AI helps amplify impact, and where it risks introducing noise, bias, or harm. Whether you’re building, collaborating, or experimenting, you’ll leave with a clearer sense of how to use AI to move the needle, not just move fast.

Jocelynn Hartwig

Jocelynn Hartwig is a Senior AI Solution Engineer with deep experience across software engineering, cloud data infrastructure, and applied AI systems. She specializes in building practical, human-centered technology, bridging design and engineering to make complex tools approachable and useful.
Her work spans prototyping intelligent agents, deploying scalable data solutions, and experimenting with AI-powered workflows that prioritize clarity and impact.